We care for your Privacy!

We know that you care about your personal data and how it is used, and we want you to trust that SelfStylo(“SelfStylo”, “we” “us” or “our”) is committed to protecting the privacy of our users (“you”, “your” or “user”). This Privacy Policy outlines how we collect, use, disclose, and protect your personal information you provide to us when you use our virtual makeup try-on app, Felicita, and our website located at https://felicita.ai/ (“service” or “website”). By using our service, you agree to the terms of this notice and you expressly consent to the collection, use, and disclosure of your personal information in accordance with this notice.

Please take a moment to familiarise yourself with our privacy practices and let us know if you have any questions by sending us to inquiry@felicita.ai or submitting a request through the “Contact Us” form on our websites.

What Data Is Being Collected?

 

By using Felicita – SelfieCam feature, you give us your consent to collect and use the following data for the purpose of providing you with an enhanced experience and improving our services:

1. Data Collection by Default:
   • Contact Details: We will automatically collect and store the contact details you provide us, such as your name, email/phone, social logins, and address. These details are essential for enhancing our services and improving the user experience.
   • Facial Features: We may automatically capture facial features, such as wrinkles, acne, dark circles, complexion, etc., solely for the purpose of enhancing our services and improving the user experience.
2. Voluntary Image Data Collection (Optional):
   • Image data will only be captured if you explicitly agree to provide it. We capture and store images for processing purposes using Machine Learning (ML) algorithms, to ensure more accurate and efficient results. It’s important to note that we will keep these images confidential and secure, and they will not be used for any other purpose.

We take all necessary measures to ensure that all data we collect is kept confidential and secure, protecting it from unauthorized access, misuse, or disclosure.

Your privacy is important to us, and we respect your choice when it comes to capturing image data. If you have any questions or concerns about our data collection and usage practices, please feel free to contact us (give the contact us link here). Thank you for choosing Felicita! “

 

When and why we collect “personal data”

We collect, process and disclose your personal data only for specific and limited purposes. For example, to process your payments, to assess and handle any complaints, to develop and improve our products, services, communication methods and the functionality of our websites, to provide personalised services and communications.

We collect, process and disclose your personal data for the following purposes:

• To process yourpayments, if you purchase our products or services, deal with your inquiries and requests, and assess and handle any complaints;
• To process and answer yourinquiries or to contact you to answer your questions and/or requests;
• To develop and improveour products, services, communication methods and the functionality of our websites;
• To communicateinformation to you and to manage your registration and/ or subscription to our services/ newsletters or other communications.
• To authenticate the identityof individuals contacting us by telephone, electronic means or otherwise;
• To understand and assess your interests, wants, and changing needsand to improve our website, our current products and services, and/or developing new products and services; and
• To provide personalizedproducts, services, communications.

By accepting this privacy policy or using or accessing our website you give us express and free consent to collect and use your personal data for purposes mentioned above or for other purposes, we will inform you before or at the time of collection.

Where appropriate, we will ask for your consent to process the personal data. Where you have given consent for processing activities, you have the right to withdraw your consent at any time.

In some cases, we rely on legitimate interest for processing your personal data. A legitimate interest could exist for example, when you we use the personal data collected to conduct data analytics to improve our products or services. This ground will only be used where it is necessary to achieve a legitimate interest, for example to assist in the performance of a contract, or to optimise a service, and does not outweigh your rights as an individual. This legal basis will only be relied upon where there is no less intrusive way to process your personal data. We can assure you that if legitimate interest is used as a ground for processing your personal data, we will keep a record of this and you have the right to ask for this information.

We also process your personal data when we have a legal obligation (e.g., tax or security obligations) to perform such processing. For example, a court order or a subpoena may require us to process personal data for a particular purpose, or we may be compelled to process personal data to report suspicious transactions under the local anti-money laundering rules.

Level Of Protection

We have adequate level of protection of personal data similar or equivalent to the country it was collected in;

• Put in place a contractwith the third-party that means they must protect personal data to the same standards as in the country the data was collected in.
• Felicitatakes the security of your personal data very seriously. We take every effort to protect your personal data from misuse, interference, loss, unauthorised access, modification or disclosure.
• Our measures include implementing appropriate access controls, investing in the Information Security Capabilitiesto protect the IT environments we leverage, and ensuring we encrypt, pseudonymise and anonymise personal data wherever possible.
• Access to your personal data is only permitted among our employees and agents on a need-to-know basisand subject to strict contractual confidentiality obligations when processed by third-parties.
• We will keep your personal data for as long as we needit for the purpose it is being processed for. For example, where you make a purchase online with us we will keep the data related to your purchase, so we can perform the specific contract you have entered and after that, we will keep the personal data for a period which enables us to handle or respond to any complaints, queries or concerns relating to the purchase.
• Your data may also be retained so that we can continue to improve your experiencewith us and to ensure that you receive any loyalty rewards which are due to you.
• We retain the identifiable data we collect directly for targeting purposes for as little time as possible, after which we employ measures to permanently delete
• We will actively review the personal data we hold and delete it securely, or in some cases anonymiseit, when there is no longer a legal, business or consumer need for it to be retained.

What Are Your Rights?

Your rights in relation to your personal data how it is processed. You can exercise these rights at any point. We have provided an overview of these rights below together with what this entails for you. You can exercise your rights by sending an email or submitting a request through the Contact Us details on our websites.

Where we process your personal data, you have a number of rights over how the data is processed and can exercise these rights at any point. We have provided an overview of these rights below together with what this entails for you. You can exercise your rights by sending an email or submitting a request through the “Contact Us” form on our websites.

• The right to be informed.You have the right to be provided with clear, transparent and easily understandable information about how we use your personal data and your rights. Therefore, we’re providing you with the information in this Notice.
• The right to access and rectification.You have the right to access, correct or update your personal data at any time. We understand the importance of this and should you want to exercise your rights, please contact us.
• The right to data portability. The personal data you have provided us with may be portable. This means it can be moved, copied or transmitted electronically under certain circumstances.
• The right to be forgotten.Under certain circumstances, you have right to request that we delete your data. If you wish to delete the personal data we hold about you, please let us know and we will take reasonable steps to respond to your request in accordance with legal requirements. If the personal data we collect is no longer needed for any purposes and we are not required by law to retain it, we will do what we can to delete, destroy or permanently de-identify it.
• The right to restrict processing. Under certain circumstances, you have the right to restrict the processing of your personal data.
• The right to object. Under certain circumstances, you have the right to object to certain types of processing, including processing for direct marketing (i.e., receiving emails from us notifying you or being contacted with varying potential opportunities).
• The right to lodge a complaint with a Supervisory Authority. You have the right to lodge a complaint directly with any local Supervisory Authority about how we process your personal data.
• The right to withdraw consent.If you have given your consent to anything we do with your personal data (i.e., we rely on consent as a legal basis for processing your personal data), you have the right to withdraw your consent at any time (although if you do so, it does not mean that anything we have done with your personal data with your consent up to that point is unlawful). You can withdraw your consent to the processing of your personal data at any time by contacting us with the details provided below.
• Right to nominate: You have a right to nominate a person who shall be beneficial owner of your personal data which you shared with us in case of your death.
• Rights related to automated decision-making.You have the right not to be subject to a decision which is based solely on automated processing and which produces legal or other significant effects on you. In particular, you have the right:
  • to obtainhuman intervention;
  • to express yourpoint of view;
  • to obtain an explanation of the decisionreached after an assessment; and
  • to challengesuch a decision.

Further information and advice about your rights can be obtained from the data protection Regulator in your Country. It is to be noted that exercise of above stated rights may hamper services/ product which we provide to you.

We are committed to protect your personal information collected and processed by us and look forward to your continued support for the same. If you have any query, grievance with respect to the processing of information by us, you can reach out to us by email inquiry@felicita.ai .

When a privacy question or access request is received, we have a dedicated team which triages the contacts and seeks to address the specific concern or query which you are seeking to raise. Where your issue may be more substantive in nature, more information may be sought from you. If you are unsatisfied with the reply received, you may refer your complaint to the relevant Supervisory Authority. If you ask us, we will endeavour to provide you with information about relevant complaint avenues which may be applicable to your circumstances.

How Do We Keep This Notice Up To Date?

You agree that we reserve right to update this privacy notice whenever required. We will update this Privacy Notice when necessary to reflect customer feedback and changes in our products and services.  We suggest you to regularly visit our website for such updates. When we post changes to this statement, we will revise the “last updated” date at the top of this Notice. If the changes are significant, we will provide a more prominent notice (including, for certain services, email notification of Privacy Notice changes).

Choice Of Law And Venue

(a)This notice and any issues, disputes or claims (whether contractual or non- contractual) arising out of or in connection with it or its subject matter or formation shall be governed by and construed in accordance with the laws of India exclusively.

(b)The parties agree that the competent courts of Ahmedabad, Gujarat, India shall have sole and exclusive jurisdiction to settle any dispute or claim (whether contractual or non-contractual) that arises out of or in connection with this Agreement or its subject matter or formation. Notwithstanding the foregoing, Selfstylo may bring proceedings in the courts of any other state which have jurisdiction for reasons other than the parties’ choice, for the purpose of seeking: (i) an injunction, order or other non-monetary relief (or its equivalent in such other state); and/or (ii) any relief or remedy which, if it (or its equivalent) were granted by the courts of India would not be enforceable in such other country.